Visit Frequency
Considering that a significant portion of customers rarely visit Coffee House, there is an opportunity for the coffee house to enhance customer retention by prioritizing post-sales services. Implementing strategies such as introducing membership programs, organizing regular raffle draws, and exploring other engagement initiatives can contribute to increased customer awareness and loyalty. These efforts can play a pivotal role in attracting and retaining customers who may not visit frequently, fostering a stronger and more enduring connection between Coffee House and its customers.